About MAI Clothing

We design and make high quality kidswear with a conscience. Soft organic, unisex clothes to cherish, with beautiful hand-drawn animal prints… designed with love for both children and animals. A percentage of each product goes towards protecting endangered species, and every piece comes with a story about the animal on the print – so it’s a great way to start educating children about looking after their planet. “MUMMY, ARE UNICORNS EXTINCT?...” That was my four year old daughter, after watching Sir David Attenborough. “No, don’t worry about unicorns”, I replied, “they’re in abundance!”. “But what about the endangered animals… can you save them?” was the tricky next question. And that was my lightbulb moment. In my daughter’s eyes, I could do anything. I set about thinking how I can do something positive for the world, and for my family. My 14 years’ experience in the fashion industry had showed me the negative impact it can have on the environment (scary fact: it’s the second largest polluter after the oil industry). So how about a fashion brand that actually gives something back? ) One which helps children like my daughter understand the importance of looking after our planet? With that, MAI was born. Named after my daughter India-Mai, it also stands for ‘Making Animals Important’. Every piece we sell raises money for charity to protect at-risk creatures and their habitats. 5% of our profit goes to Fauna and Flora International. Read their story