About Dainty London

Dainty London was founded by Jade, a former Children's Heart Transplant Nurse Specialist turned multi-award-winning jewellery designer. Her remarkable journey from healthcare to luxury jewellery design is a testament to following one's passion and embracing transformation. The brand's trajectory has been nothing short of extraordinary. Within a month of launching, Dainty London caught the attention of major institutions, including the Guggenheim in New York. An invitation to London Fashion Week proved pivotal, leading to collaborations with A-list celebrities, wearing Dainty London pieces at the Oscars. Jade's commitment to quality and sustainable practices has earned her recognition from leading publications including British Vogue, Tatler, Stylist, and The Telegraph, and humbled to have dressed some of the world's most influential women, with her pieces gracing the Oscars red carpet on stars like Kylie Minogue and Emeli Sande. The journey of creating accessible luxury while maintaining sustainable values was recently recognised by Forbes magazine, where Jade was featured among inspiring 'Female Founders to Celebrate' during Women's History Month alongside 'Online Retail Strategy of the Year' at the UK Jewellery Awards 2024, 'Emerging Jewellery Brand of the Year' (2021) and 'Creative Entrepreneur of the Year' (GBEA 2021). Jade was grateful to be named 'Best Jewellery Store in Essex' too. Email us any questions to info@daintylondon.comRead their story