About Lionheart Label

Lionheart, The Label is an entirely self-funded project, which began in November 2020 inside a small, Toronto condo. With the hope of making beauty and style pain-free, founder Ella Reshynsky continuously seeks out products that are not only beautiful, but benefit one's hair and skin. Beginning the brand with 100% Mulberry silk accessories was a no-brainer - as someone who has always suffered from hairloss, Ella wanted to provide products that would help women stay on-trend, yet cause no damage. Try pulling a silk scrunchie out of your hair, and you'll find little to no breakage. Our products are curated and packaged in Canada, and we have eliminated individual plastic packaging on both our manufacturer and retail side of the business. As we grow, we hope we can continue to bring more sustainable efforts to our business.Read their story