About Boardwalk Pomade

I created Boardwalk Pomade in 2015 out of an interest in creating a healthy alternative to popular water-based pomades of the time. I was working as an EMT in Orange County, California and needed something that would hold my hair throughout 24hr shifts. My partner recommended a water-based pomade that he had and I was immediately blown away by the performance. I was new to the hairstyling game due to having a buzzed head for most of my time in the EMS field. I was now hooked on pomade and found a whole new world of men’s hair products and styling. I started doing more research and found many people complaining about water-based pomades drying out their hair as well as causing breakouts. I was surprised by this, especially in contrast to women’s hair products which seem to have “Healthier Hair!” and “Hydrating” on nearly every product! I went to my Brother who was in the manufacturing field to see if he thought it was possible to make a pomade that behaved the same way without the damaging effects. It was that day our journey to healthy Men’s hair products began. After months of testing and trying new ideas we created our first Pomade and called it Boardwalk, inspired by our hometown of Huntington Beach. A website was made on a phone in-between 911 calls and our first product shot you see here was on a gurney in the back of an Ambulance! We would not be here today if not for our continued support from other small businesses and we can't thank you enough! Read their story