About Prime and Pure

New York Jewelry Brand with 30 years of experience. At Prime and Pure, we create pieces as unique, beautiful, and special as your story. Each piece embodies what’s meaningful to you and connects you to your most precious memories. We believe that quality jewelry shouldn’t be expensive, must be 100% hypoallergenic, and that every woman should have access to the perfect piece to elevate any look. “We stand by our jewelry and we believe you’ll love them as much as we do.”Read their story