About Béton Ciré

CONCRETE THE URBAN - POLISHED THE AUTHENTIC Building on its first inspirations around the sea and its love for big cities, the BÉTON CIRÉ brand is constantly revisiting the authentic to add a new eye. Each Béton Ciré piece is carefully designed to offer you high quality styling products while respecting know-how, the environment and artisans. The story: BÉTON CIRÉ was born in 2013 under the impetus of its creator Amélie Le Roux who revisits the Breton docker Miki, this sailor's cap quickly became iconic in Paris and in the rest of the world. The desire to manufacture pieces of high quality pushes Amélie to surround herself with the best artisans to manufacture her collections. First in France and then in Portugal, 90% of hats are now made in a specialized workshop run only by women near Porto! In addition to its high quality miki dockers, Béton Microé regularly introduces new designs to complete the trends that correspond with its character eager for adventure and novelty! Read their story