About Proyecto Diaz Coffee

We're a specialty coffee roasting company based out of the beautiful SF Bay Area. We're rooted in coffee. The Diaz family has been growing coffee for over 100 years and now we roast coffee to keep our legacy and the legacy of other farmer's alive as well. Our mission is to rebuild and revitalize both farms and legacies by roasting delicious coffee and giving back. We give back 10% of our net profits to rebuilding + revitalizing efforts at our project farm - El Carmen. We're a family led team with husband and wife duo Fernando Diaz + Hannah-Love Diaz leading the charge. Our head roaster is Genaro Diaz, father of Fernando Diaz. Coffee is personal. Read their story