
Don't Follow The Crowd wholesale products
Don't Follow The Crowd wholesale products
Don't Follow The Crowd wholesale products
Don't Follow The Crowd wholesale products
Shop Don't Follow The Crowd and other independent brands on the Faire wholesale marketplace.
Shop Don't Follow The Crowd and other independent brands on the Faire wholesale marketplace.
Shop Don't Follow The Crowd and other independent brands on the Faire wholesale marketplace.
Shop Don't Follow The Crowd and other independent brands on the Faire wholesale marketplace.
Unlock wholesale pricing
About Don't Follow The Crowd
About Don't Follow The Crowd
About Don't Follow The Crowd
About Don't Follow The Crowd
About Don't Follow The Crowd
Until 2017, the idea of creating a shoe company was a pipe dream of someone who’d only ever worked in an office. I believed that men’s footwear didn’t have to be banal, run-of-the-mill and unimaginative. Whilst grafting in the UK automotive industry I noticed it was hard to buy shoes or boots that were comfortable, suitable for daily usage, stylish yet displayed individuality, and made me feel proud to wear. A chance purchase (or two) whilst visiting family in Australia I started to build a collection of footwear that I liked but still found it extremely difficult to maintain for everyday wearing. With my interest in footwear peaked and after months of research I undertook an intensive bootmaking course with a master cordwainer in Bethnal Green, London, to handmake a pair of victorian style oxford boots. Learning the skills to design, create patterns, choose materials, click & close uppers, last and soling the boots only increased my need to understand more and drive the creativity in my own direction. Enjoying the experience thoroughly I undertook further online courses, found suppliers for materials, built a network of mentors to further my hands on experience and started to build a portfolio of (slightly crazy) footwear made for friends and family... Don't Follow The Crowd was born!
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Keep exploring
All BrandsReady to start buying wholesale online?
Ready to start buying wholesale online?
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
©2025 Faire Wholesale, Inc.