About Pure Earth Collection Ltd

The company was founded by Emma Bianco through her love of babies, the planet and all things natural. Having suffered from allergies and other health issues for many years, she started looking more deeply into what might be causing the growing health complaints faced by so many of us today. This is how Pure Earth Collection was born. Core to our company belief is that babies and children should be nurtured in a natural and non-toxic environment as much as is practical for modern day life. Pure Earth Collection makes natural, non-toxic and biodegradable children’s products. We are passionate about keeping our children safe and protecting their future by looking after both their health and that of our extraordinarily beautiful planet. That’s why we have created a range of products which use natural, sustainable and biodegradable materials, with no nasty chemicals.Read their story