About Hello Sweetie

Crystal started lettering in 2013 while in school for Graphic Design as a way to get back in touch with her drawing skills. After exploring traditional methods of illustration including watercolour, gouache, ink and a variety of pen styles—she transitioned over to digital illustration using the skills she'd learned. During the day, Crystal runs her own freelance design business, helping clients with the day-to-day design needs that help small business owners stand out in the crowd. Crystal is known for her hand-lettering paired with highly textured folk-inspired illustrations in both her illustration and freelance work. Each product created is done 100% by hand, starting with paper and moving onto the iPad to maintain a unique look and feel to each design. Understanding the importance of community, all products are printed and hand packaged in Halifax, Nova Scotia, using Canadian suppliers. Read their story