About Demi Loon

Born in Southern California in 2012, Demi Loon is an alternative women’s fashion brand known for our signature slashed in LA graphic tees and bold, rebellious festival styles. We design for confident, rule-breaking women who love standing out — blending biker babe attitude, gothic edge, and grungy country charm into wearable statement pieces. Why Boutiques Choose Demi Loon Demi Loon is trusted by boutiques, rally vendors, and festival retailers nationwide for our proven best sellers and strong repeat buy rates. Our signature slashed tees and statement styles consistently perform well in-store, attracting loyal customers who come back season after season. Retailers love Demi Loon for: • Proven best sellers with reliable sell-through • Repeat purchases from boutiques and rally vendors • Unique, hard-to-find alternative styles • Locally made Los Angeles production • Consistent new drops and fresh designs Every Demi Loon style is made to feel powerful, sexy, and unapologetic — perfect for concerts, festivals, nights out, or everyday rebellion. Read their story