About MISSION

In 2016, Tom, founder of MISSION, left his job in law to cycle the length of South America for charity. He, like many of us, relied on coffee and energy drinks to keep going, but the quick highs and inevitable crashes left him drained and sleepless. Inspired by Lionel Messi’s routine in Argentina, Tom discovered yerba mate and other herbal teas that offered a smoother, more natural energy. For the first time, he finished long days with strength to spare. Back in the UK, Tom teamed up with nutritionists and master blenders to create performance teas designed to fuel energy, focus, and recover. He put them to the test by completing 17 marathons in 10 days, breaking the world record for the fastest crossing of Iceland by foot. He was powered entirely by MISSION teas, and the brand was born. Read their story