About Lucy Darling

Lucy Darling memory books: 27,600+ sales, 5.0 stars, 14 years in business. The baby shower gift your customers return for. Lucy Darling's baby memory books have earned 27,600+ sales and a 5.0-star rating on Etsy — not from a single launch, but from 14 years of consistent sell-through. At $39.99 retail, they land at the baby shower price point your customers reach for without deliberating. The assortment covers 14+ illustrated styles — from Little Camper to Cottage Garden to Wildflower Meadow — with coordinating milestone pennants and felt number sets that make it easy to merchandise a cohesive display. Customers who discover one product tend to come back for the full collection. Lucy Darling has been in business since 2012. What that means for you: predictable restocking, consistent product quality, and a brand that won't disappear mid-season. Our retailers who test the memory book tend to reorder within 60 days — and 459 of our wholesale accounts have placed three or more orders. Every Lucy Darling product is thoughtfully designed by Haily Meyers, who started the brand while pregnant with her first child. Your customers — new moms, expecting parents, baby shower guests — are exactly who she built this for. $150 minimum opening order. Read their story