About Fierce Hazel

Fierce Hazel was born in 2019 when artist and avid cyclist Frankie Holt needed something that didn’t exist—something so obvious and necessary—a small, technical pouch to keep her stuff safe and organized while she biked. Inspired by her feminist mother, who worked diligently in the 1970s for equal rights­—the motivation to build the brand was simple: to make it easier for all people to get outside and bike. Fierce Hazel remains a woman-led brand where sustainability, ethics, and kindness guide the choices we make. We believe in creating one-of-a-kind gear with integrity. Constructed using sustainable materials, we partner with ethical factories to craft high-quality, durable bags with function-first design. With Fierce Hazel, you are investing in an eco-friendly future combining style and function. Fierce Hazel embraces diversity, supports personal freedom, and wants all people to be able to enjoy the outdoors. We pride ourselves on creating rugged, eco-friendly gear to keep your valuables safe so you can get out and do more of what you love.Read their story