About squid socks

our story --- on our honeymoon in London, we saw something small but oddly frustrating: a baby’s socks that just wouldn’t stay on. a dad grumbled. we got inspired. what started as a problem became a purpose. after years of testing, prototyping, and becoming parents ourselves, we launched squid socks — designed to stay on through every wiggle, crawl, and toddler meltdown. parents raved. we swam with the sharks (yes, that shark tank 🦈). and now? we’re just getting started. because the problem doesn’t stop with babies. adult socks still slip, bunch, and roll — especially when you’re moving with purpose. running, lifting, pivoting, pushing through. your socks shouldn’t be what breaks your focus. so we took everything we learned and built the grip sock for grown-ups: socks that actually stay with you — from your first step to your final rep. we’re not here to make just another sock. we’re here to redefine what a sock can do. Read their story