About JO & PA

JO & PA was founded by a mother-and-daughter team: Paula and Jodie, whose combined creative expertise of over 15 years in luxury-industry experience, shape the brand’s unique identity. Paula, originally a photographer, transitioned her creative eye into interior design in 2000. Her distinctive and cutting-edge collections of wallpaper, fabric, and furniture earned multiple prestigious design awards and led to collaborations with world-renowned brands. Paula worked with London’s iconic Harrods, redesigning entire departments and being honoured with creating their front window displays. She has been contracted exclusively by global companies such as Philips, assisting with the launch of their new coffee machine, and has designed bespoke furniture fabrics for high-end restaurants like Tiger Tiger in London and South Africa, as well as luxury boutiques in Dubai. After taking time abroad, Paula has now channelled her creativity into designing Luxury Table Decor, working alongside her Daughter. Jodie has built an impressive career of her own. After helping manage a high-end Relais & Châteaux hotel in the UK at a young age, she expanded her expertise into the world of superyachts, including time aboard one of the most expensive mega-yachts in the world. Her extensive experience in luxury hospitality and table styling enables her to refine and tailor JO & PA’s designs to meet the demands of the most exclusive settings. Her deep understanding Read their story