About Rolser

Rolser, Smart Carrying. Trolleys for a sustainable world, for the reduction of plastic and paper consumption while eliminating bags. Constant innovation to respond to -and even anticipate- the aesthetic and functional needs of consumers; respect for the environment, with a firm commitment to the future of our planet, and high standards of quality and safety, have made Rolser the undisputed leader in the essential segment of its activity, namely the manufacture of shopping trolleys. In Spain, it is the brand chosen by the majority of households, followed at a great distance by its competitors: of Spanish households that have a shopping trolley (65%), more than half (51.4%) are Rolser trolleys (source: GFK - April 2023), and a customer satisfaction degree in excess of 90%. The company has been making shopping trolleys for nearly 60 years and they account for 80% of its production. Alongside them, bags, ladders and ironing boards complete a multi-market portfolio with the common denominator of making people’s lives easier. From its main manufacturing plant, with more than 21,000 m2 and located in Pedreguer (Alicante), the company continues to reinvent itself while striving to remain at the forefront in optimising resources, materials, designs, technology, safety... This innovative nature is also present in its business philosophy which has led it to foster the work-life balance of its employees. Just like its shopping trolleys, Rolser is always on the move and is constantRead their story