About DefineMe

DefineMe is a visionary fragrance company founded by Jennifer McKay Newton with a clear mission: to empower self-worth and confidence through scent. She discovered there is a direct link between scent and the well-being of the mind, body & spirit by listening to her customer's feedback. She felt drawn to this idea and purpose. She decided to launch DefineMe with the sole purpose of creating beautiful-smelling perfume, bath, body, and home-scented products that are olfactory reminders of our most beloved selves. We are committed to using only clean, natural, organic, vegan, cruelty-free ingredients and to our planet by using recyclable, reusable, and post-consumer packaging. Leaping Bunny, PETA and FSC Certified. Our products are hand-crafted with love in Southern California. Read their story