About Pocket Knockit

Throughout history, superstition and the concept of good luck has played a major part in how people make decisions in their lives. Whether it's stumbling across a penny on the ground or carrying around a rabbit foot, these timeless superstitions have lived on to signify good luck. For one, the overused phrase of “knock on wood” is particularly interesting. Knocking on wood is thought to come from the folklore of the ancient Indo-Europeans, or possibly people who predated them, who believed that trees were home to various spirits. Touching a tree would invoke the protection or blessing of the spirit within. However today, when most people use this phrase to summon good luck, they knock on their head or knock aimlessly into thin air. Pocket Knockit is the answer to this dilemma. Pocket Knockit is a small piece of wood that sits in your wallet so that you always have wood to knock on for good luck when you need it. The idea has come to life by two brothers, Matt and Sam, who share a passion for entrepreneurship and a good laugh! Read their story