About Naturelle ApS

OUR WORLDVIEW IS INSPIRED BY THE AFRICAN PHILOSOPHY UBUNTU Naturelle ApS is founded on a love for natural and pure products. We love nature and cherish the wonderful gifts in the form of ingredients and plants that nature has given humanity. Our worldview is inspired by the African philosophy of ubuntu, which briefly means "A person is a person through other persons." It does not mean: "I think, therefore I am," but rather: "I belong, I participate, I share with others, therefore I am." (Definition by Desmond Tutu). In a way, it is said: "My dignity as a human being is inextricably linked to yours." We believe in a business model that is not solely about making money for the company's existence, but striving to become a business that provides opportunities (choices) for people so they can live a valuable life. Our suppliers come first, as we believe that by collaborating with skilled and resourceful African women who have expertise in the production of natural and handmade products, we give women opportunities and respect to live a valuable life, where they feel they are useful and contribute positively to the world. The women can improve their own lives without being dependent on charity for years. We believe that fair collaboration often brings far more good than charity money.Read their story