About Bear Truth

Founded in 2014 by Dhon Blackwell Also Known As Jay Crush in Krump World , Bear Truth is more than just a clothing brand—it’s a statement. Built on originality and fearless creativity, Bear Truth carved its own lane in the streetwear industry, refusing to follow trends and instead setting them. The brand’s signature “Bear Trap” collar redefines fashion with its unique edge, embodying the raw energy of the streets. Worn by icons like Soulja Boy, Waka Flocka, and a roster of influential artists, Bear Truth has cemented its place in hip-hop and street culture. The brand’s influence even extends beyond fashion, playing a role in the rise of Lyrical Lemonade, one of the most influential media platforms in music today. Bear Truth isn’t just about style—it’s about movement, culture, and authenticity. Welcome to the truth. What’s Yours?Read their story