About B.ease

The development of B.EASE begins with the founder Basketteur's reflection: why not a French brand at a reasonable price for comfortable and stylish basketball shoes? The adventure starts in 2017 with a collaboration with industrial design specialists, a physiotherapist, and a professional player. The brand supports players and basketball clubs in the development of this practice. Our goal is to make basketball performance accessible. The brand was born with a first model of basketball shoes already acclaimed by several professionals, followed by a second model after improvements on the V1 (Iron Feet) and after regular discussions with physical trainers, podiatrists, and a test group of 200 people. Other products such as a basket bag are added to the brand. We also develop accessories and basketball equipment to support basketball clubs.Read their story