About AWARE Hair

AWARE Hair is a luxury, scalp-first ritual designed to support long-term hair and scalp health. Our formulas are made in small batches in Los Angeles using the highest-grade natural and organic ingredients, paired with skincare-grade bioactives, and finished with 100% natural fine fragrance. Founded by a master stylist and award-winning trichologist with 40+ years of clinical scalp expertise, AWARE was developed behind the chair to address the real-world scalp concerns we see every day. AWARE helps treat issues like dryness, thinning, sensitivity, flaking, buildup, and stressed scalps, all without compromising salon-grade performance. This elegant system is intentionally streamlined into a three-step ritual that’s simple to adopt, exciting to retail, and designed to create a “first-use difference” clients can feel. AWARE is trusted by luxury salons, 5-star spas, boutiques, and wellness resorts—including The Langham and Benjamin Salon—and is selectively distributed to protect partner positioning. We maintain a strict no-discounting policy, so retailers can confidently build repeat business without customers price-shopping elsewhere. Every order includes complimentary 24/7 customer service and merchandising support such as bags, brochures, displays, samples - everything you need to successfully retail AWARE.Read their story