About DUARTEHAJIME

Wear the streets you walk, the trips you take, the sports you love. Illustrating the streets since 2017. ​Hajime (はじめ) is the Japanese word meaning "beginning" (初め, 始め). In the Japanese traditional martial arts such as judo, it is a verbal command to "begin". Inspired by the streets, trips and sports, the brand means to give a colourful energy to everyday life. DuarteHajime pieces are perfect for someone with an active lifestyle that values garments with design and an urban appeal, while contributing for a better world. It focuses on mixing and creating different textures essentially through the use of unique prints, natural and technological fabrics, and knitwear. The pieces are all about the details, quality finishes, good materials and are made in Portugal, with a conscious mind. In 2023, the brand started a new chapter and rebranded into DuarteHajime. Previously known as DUARTE, this new chapter marks a statement, whilst keeping the same vision of telling stories. ​ Read their story