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Y.O.U underwear makes soft, stylish, organic cotton underwear for men, women and girls that lets you look good, feel good and do good. Our mission is to improve access to education for women and girls by donating underwear, and all of our products give back. Sarah Jordan was inspired to start Y.O.U Underwear on a trip to Uganda in 2016, where she came face-to-face with the problems associated with not having underwear. She saw the number of women and children who were being excluded from school, work and even their communities – especially during their periods – all because they didn't have underwear. 1 in 10 girls miss 3 months of school a year due to their periods. Instead of getting her knickers in a twist about all these issues, Sarah decided to found Y.O.U Underwear on a buy-one-give-one model with Smalls for All. This quickly became buy-one-give-TWO, and so far we’ve donated over 20,000 pairs of underwear to the charity Smalls for All. Our underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and we work with one of India’s leading ethical and sustainable manufacturers. We're the UK’s Top B Corp, and are the top fashion B Corp globally, proving our commitment to people and the planet.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Cindy Davenport, owner of Floral Studio & Gift Designs by Cinport in Florida, USA
Cindy Davenport, owner of Floral Studio & Gift Designs by Cinport in Florida, USA
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Unlock wholesale pricing
Y.O.U underwear makes soft, stylish, organic cotton underwear for men, women and girls that lets you look good, feel good and do good. Our mission is to improve access to education for women and girls by donating underwear, and all of our products give back. Sarah Jordan was inspired to start Y.O.U Underwear on a trip to Uganda in 2016, where she came face-to-face with the problems associated with not having underwear. She saw the number of women and children who were being excluded from school, work and even their communities – especially during their periods – all because they didn't have underwear. 1 in 10 girls miss 3 months of school a year due to their periods. Instead of getting her knickers in a twist about all these issues, Sarah decided to found Y.O.U Underwear on a buy-one-give-one model with Smalls for All. This quickly became buy-one-give-TWO, and so far we’ve donated over 20,000 pairs of underwear to the charity Smalls for All. Our underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and we work with one of India’s leading ethical and sustainable manufacturers. We're the UK’s Top B Corp, and are the top fashion B Corp globally, proving our commitment to people and the planet.
