About SUNWAY MILANO

Sunway Milan our story Sunway Milan was born as Blu srl, from an intuition of Luigi Argentini. In 1993, he devised an offer based on the representation and wholesale distribution of clothing from various brands, mainly in the Lombardy Region. Originally, Blu distributed men's clothing, supplying a network of about 50 retail outlets in Lombardy with the SUNWAY brand. SUNWAY, with its stylized S, aims to express dynamism and is today the brand that synthesizes BLU's offer in the fast fashion sector. In 2008, the entry of his son Simone into the company organization led to a revision of the commercial policy. Indeed, the company chose to change its offer policy, approaching the distribution of women's clothing. This new commercial approach proved successful. Since then, the sales network has seen significant growth, and Sunway Milan represents a reference point in wholesale clothing. Currently, the SUNWAY brand, which has become SUNWAY MILAN to emphasize its connection to the territory, serves about 100 retail outlets, which show a very high loyalty rate. Recently, the company has launched a marketing plan through the use of major communication channels. The aim is to support brand awareness, as well as to promote the sales activities of the network.Read their story