About Traü, LLC

My Freshman year in college I went from being a “Big Fish” High School football player to a very small Freshman football fish at Harvard! I was a stranger in a strange land moving from California to Boston, transitioning from a tight knit, comfortable community to a place where I knew no one and had very little connection. I was lost. But soon, Freshman football started, and I found my tribe. Back in 1987, we didn’t have all the high tech gear they have in college football programs today - fancy uniforms, different helmets for every game, and 17 different pairs of gloves for catching the ball. The freshman got refurbished cleats painted with black spray paint and helmets and shoulder pads that would make any loving mother quake in her patent leather heels. But the one thing everyone clambered to get their hands on was something we wore under our practice gear and uniforms called U-Trow (pronounced you-tra-eww). Freshman were issued one pair and had to sign a deal with the devil (a quick tongued equipment manager named Chet Stone) to get a second pair. In the years since college, I searched high and low to find something that would be just as good as U-Trow - something made from a natural material with a form fit that I could wear while working out. I was tired of all the polyester materials and ill fitting underwear...and I went through a lot of them. I’m proud share Traü with all of you. All natural materials, a great fit and made right here in the U.S.A !!Read their story