About 68th & Monroe

Coupled with a strong desire to live the healthiest lifestyle possible—along with a practical need to keep my family’s skin hydrated during Atlanta’s fickle winter seasons—68th & Monroe® was born. What’s in a name? 68th & Monroe® is inspired by my birth year, 1968 and my first grandchild, Nova Monroe—that’s it. In our logo, the 68th & Monroe® cross-street symbolizes, among other things, direction, destination and purpose—three things missing a few years ago when life’s expectations didn’t quite line up with reality. There I was, an experienced business professional and entrepreneur who suddenly found myself unemployed, then underemployed and professionally unfulfilled with no prospects in sight. And like the weathered 68th & Monroe® cross-street, I was emotionally distressed and at a literal “cross-roads”, trying to figure out my own purpose, destination and career path. So, when my family’s favorite, name-brand lotions weren’t doing the trick any longer, a light-bulb went off and I began to learn all I could about proper skin care needs and because of my own sensitive skin, I grew more and more passionate about curating products from natural and organic ingredients. After a great deal of trial and error, I developed the perfect recipe for our signature 68th & Monroe Body Butter®, shared it with family and friends and the rest, they say is history. Read their story