About Wool Couture Company

Wool Couture is based in Yorkshire, UK and is a leading designer and retailer of luxury yarns and modern craft kits for knitting, crochet, weaving, and macramé. We create stylish, innovative, and accessible kits designed for both dedicated crafters and curious beginners, inspiring creativity and confidence in every handmade piece. Founded in 2015 by Claire Gelder, Wool Couture was born from a passion for yarn and a vision to reimagine traditional crafts for the modern maker. By giving centuries-old techniques a contemporary twist, we make these timeless skills relevant, inspiring, and easy to enjoy. Our focus is on exceptional design, original patterns, and empowering a global community of makers. In an increasingly digital world, crafting offers a meaningful way to slow down, create something tangible, and reconnect with the joy of making. Recognised for its therapeutic benefits, needlecraft has become a powerful creative outlet. Today, Wool Couture products are sold in over 42 countries, as more people rediscover the satisfaction and wellbeing that comes from making by hand. Read their story