About Ajae Beauty

Memory updated Here's a refined brand story for Ajae Beauty: Ajae Beauty was born out of founder Jai’s deeply personal experience with post-partum. After giving birth to her daughter at just 30 weeks via emergency C-section, her world shifted dramatically. Her daughter spent 52 days in the NICU, and during that time, Jai’s days were filled with the exhausting cycle of hospital visits, providing breast milk, and offering all the love and care she could, while trying to recover from major surgery. Amid this whirlwind, Jai’s self-care fell by the wayside, and soon she faced an even greater challenge—Post-Partum Psychosis. This rare but serious condition affects only 1-2 out of every 1,000 deliveries, and it is something rarely talked about. Through her healing journey, Jai encountered harsh truths about the mental health system—its lack of resources and the critical need for strong advocates during a crisis. Ajae Beauty is more than a brand; it’s a community built on healing and togetherness. Jai is determined to share her story to raise awareness, offer support, and advocate for those navigating the often-overlooked realities of post-partum mental health. Through mental health resources, products that encourage self-care, and a mission to stand by new mothers and others on their path to healing, Ajae Beauty offers more than beauty—it offers hope, support, and connection.Read their story