About Aimée de Mars

Aimée de Mars was born from a childhood dream rooted in a sun-drenched garden in the heart of France. Inspired by her grandmother Aimée and a family lineage of botanists, founder Valérie Demars received her first olfactive lesson from a simple Rose, sparking a lifelong mission to bridge the gap between fine French fragrance and natural well-being. Established in 2015, our house is the pioneer of Aromaparfumerie®, a patented savoir-faire that marries the high standards of traditional perfumery with the therapeutic power of plants. Our Philosophy: Plaisir & Conscience We believe that beauty should never come at the cost of health or the planet. Operating under the pillar of "Plaisir & Conscience" (Pleasure & Conscience), we have reinvented the art of scent. While three-quarters of conventional perfumes contain endocrine disruptors like phthalates and synthetic musks, our formulas are 96% to 100% natural origin and certified Cosmos Natural. We utilize organic, undenatured wheat alcohol and the vibrant Celtic spring water of Saint-Genulphe, ensuring every spray is "Sincere and Safe"—even for those who are pregnant or breastfeeding. Beyond Scent: The Science of Emotional Health Because 75% of our emotions are triggered by smell, our fragrances do more than just smell divine—they act directly on the limbic brain, the seat of memory and emotion. Every creation features a heart of 21 active essential oils designed to harmonize the 7 chakras and reveal your unique personality.Read their story