About NOOA

NOOA, Naturally Out Of Africa, is a culinary lifestyle brand experience with a collection of the most indulgent teas and coffees the world has to offer. NOOA harnesses the natural wonders of Africa’s finest indigenous rooibos teas, small batch specialty coffees and botanicals. Consciously sourced and ethically grown, our fine indigenous rooibos teas and specialty coffees are savoured in our luxurious, award-winning cafés, and in homes around the world through our unique retail selection. From home compostable, naturally caffeine-free rooibos espresso capsules and rooibos tea bags, to specialty coffee capsules and beans, NOOA’s inspirational taste profiles and ingredients defy expectation and unlock significant health and wellness benefits. NOOA products are traceable right back to the farm, whatever we do, we do with quality and the environment in mind. Forever sustainable, bespoke and naturally luxurious, NOOA brings pockets of nature to every tea and coffee moment from our home in the Cederberg Mountains of South Africa. Read their story