About Cutie Pie Baby

Cutie Pie Baby was founded by Simon and Sandy Yedid. In 1986, Sandy became a grandmother, and with their combined talents, they set out to create high-quality, essential, and cute baby products. Leveraging Sandy’s kind and loving nature and Simon’s strong, hard-working entrepreneurial spirit, they quickly made a name for themselves by pioneering the layette set industry with their elegant and adorable patterns, styles, and colors. Today, nearly 40 years later, Cutie Pie Baby remains a strong family business and still adheres to those same values. It is one of the largest baby consumer goods companies in the world. The company is true to its core values and family-run roots, with a simple mission: to create safe, comfortable, and stylish clothing and accessories for infants, newborns, and toddlers. Incorporating unique prints and art that showcase the individuality of each baby while capturing that perfect photo to be cherished forever. Read their story