About WOW Baking Company

Founded in 2004, our brand began with a simple mission: create gluten-free baked goods that truly taste great. When our founder, Sue, couldn’t find quality options for a child with gluten sensitivities, she set out to craft a soft-baked, flavorful cookie made with premium, recognizable ingredients—leading to multiple original flavors and a rich, signature brownie. Those delicious recipes are still made today!Read their story