About This is Beauty

This is Beauty was created to solve one of the beauty industry’s biggest hidden problems: waste. Every year, millions of perfectly good beauty products are destroyed due to minor packaging damage, short-dated inventory, or discontinued lines - despite being brand new. We believe that’s not just wasteful, it’s unnecessary. So we built a better solution. This is Beauty partners with leading retailers and brands to rescue excess and imperfect inventory and give it a second life. From dented boxes to last-season packaging, we unlock value that would otherwise end up in landfill - without compromising on product integrity, safety, or performance. For retailers, we offer a smarter way to access premium beauty with compelling margins. For brands, we provide a trusted, ethical channel that protects brand equity while supporting ESG and sustainability goals. For consumers, we make conscious shopping easy. To date, we’ve helped divert hundreds of thousands of products from landfill, proving that imperfect packaging can still deliver perfect product. This is Beauty isn’t about discounting—it’s about rethinking how beauty moves through the world. Less waste. More value. And a more responsible future.Read their story