Our Story began in 2004 when founder Lisa Will, an outdoor enthusiast and new mom, realized how challenging it was to get outside with a baby. Determined to make life easier for parents, she designed a bootie that slipped on in seconds - and actually stayed on, so she could spend less time fussing with gear and more time enjoying the outdoors with her son. That sparked a mission to create problem solving gear that makes getting outside effortless, starting with winter mitts that wouldn’t fall off, and growing into a full collection of footwear, accessories, and apparel built for kids’ movement, comfort, and independence. That same philosophy - helping families spend less time on the struggle and more time together - still drives everything we do today.
Sign up to unlock wholesale pricing on Stonz and thousands of brands on Faire, the marketplace for retailers.
Sign up to unlock wholesale pricing on Stonz and thousands of brands on Faire, the marketplace for retailers.
Sign up to unlock wholesale pricing on Stonz and thousands of brands on Faire, the marketplace for retailers.
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Our Story began in 2004 when founder Lisa Will, an outdoor enthusiast and new mom, realized how challenging it was to get outside with a baby. Determined to make life easier for parents, she designed a bootie that slipped on in seconds - and actually stayed on, so she could spend less time fussing with gear and more time enjoying the outdoors with her son. That sparked a mission to create problem solving gear that makes getting outside effortless, starting with winter mitts that wouldn’t fall off, and growing into a full collection of footwear, accessories, and apparel built for kids’ movement, comfort, and independence. That same philosophy - helping families spend less time on the struggle and more time together - still drives everything we do today.