About LIVE GRUND

At GRUND, we believe that everything we do should be for one reason: the greater good. Family is at the heart of everything we do at GRUND. This is why we choose to support family-owned cotton farms in India and North Africa. We ensure that our farmers are being paid fairly in accordance with American wages, not what is deemed “livable” in their home countries. Our farmers never use pesticides, insecticides or GMO’s and the amount of water used on organic crops is actually 91% less than traditional cotton farming. Furthermore, organic cotton is softer, more durable and more absorbent than traditional cotton. Going organic was a no-brainer for us. After harvest, our raw cotton is put through an eco-friendly manufacturing process. We carefully inspect each finished product to guarantee that it meets the highest quality standards that we hold ourselves accountable to everyday. We’re proud of the products we craft and we want you to feel proud of them, too. That is why every product we sell comes with a 5 year warranty, at no additional cost. Since our US debut in 2014, we have become a catalyst for organic change in the textile industry and we don’t plan on stopping anytime soon. From our GRUND family, to yours. #livegrund “Inspiring others to live clean and change the world.” Read their story