About Rocky Rafaela

Rocky Rafaela is an attitude as much as it is a fashion brand — a fearless expression of power, beauty, and rebellion. When you wear Rocky Rafaela, you don't just get dressed — you step into your strongest, most unstoppable self. Every piece is designed to make you feel bold, sensual, courageous, and unapologetically you. Born from founder Rochelle Gregory’s desire to carve her own path and create an unstoppable universe, Rocky Rafaela started with hand-carved leather biker jackets — wearable works of art. Today, the brand has evolved into a full ready-to-wear collection. Worn by some of the most stylish icons in the world — including Ruby Rose, Gigi Hadid, Bella Hadid, Dua Lipa, Hailey Bieber, Kendall Jenner, Paris Hilton, and Robbie Williams — Rocky Rafaela has been spotted in global campaigns and major pop culture moments. Our pieces have featured in Justin Bieber’s film clips, Joe Jonas’s music videos, Ryan Gosling’s movies, and were heavily showcased in a global Maybelline ad filmed in New York, worn by Ruby Rose and Gigi Hadid. Rocky Rafaela is for those who lead, never follow — those who wear their story, their scars, and their spirit like a badge of honor.Read their story