EXCLUSIVE TO ETHAN THOMAS COLLECTION: Introducing the Ethan Thomas Black Shampoo – the ultimate solution for enhancing blonde and natural grey hair. Our unique formula now contains citric acid to help regulate the hair's pH level, protecting it from UV rays and color fading. Not only does it deliver a breathtaking ash tone, but this black shampoo with blue base also offers a range of benefits. It detangles hair, reduces frizz, and is super lightweight. With the moisturising and repairing powers of coconut, it strengthens the hair, while wheat protein adds even more nourishing qualities. Say goodbye to unwanted yellow or brassy reflections and hello to vibrant, elegant, and perfectly toned locks with the Ethan Thomas Black Shampoo.