It starts with good food. Making dogs healthy and people happy. And good food is what we do. All of our dry food is 100% complete and balanced for specific life stages and needs. Each recipe is created with optimal levels of high quality proteins to help keep your dog fit and active while added antioxidant Vitamin E helps keep defenses strong against everyday challenges. After all, our dog-loving team of nutritionists, food scientists and veterinarians has been at it for over 70 years. And that?s human years.