Sweetener-free, not taste-free and enhanced by Micro Hydroxyapatite power! We have consciously blended two favourite fruits, organic Lemon and Orange essential oils, with Australian natives Kakadu Plum, Davidson Plum, and Strawberry Gum to create a balanced flavour that kids and adults will love! Achieve a stronger, healthier smile, naturally with our premium hydroxyapatite toothpowder, formulated with an industry-leading 10% micro hydroxyapatite content. Our micro hydroxyapatite, a non-nano compound derived from ethically sourced, Australian-certified BSE-free pasture-fed bovine bone, is designed to strengthen, remineralize, and protect your tooth enamel, helping reduce sensitivity and enhance your overall oral health. Each jar contains approximately 200 brushes, which is the same amount of toothpaste as 2.5 medium-sized plastic toothpaste tubes (and prevents landfill waste!)