Keep milk cold and your breast pump organised and protected with this tailor made cooler bag for all those feeding essentials! Designed for life with a baby When you're feeding a baby up to 10 times a day, you need everything at hand and easy to find. The Fraupow cooler bag is designed to be your essential sidekick at home or out and about, keeping all the essentials in order and protected from dirt so that when you have your hands full with a hungry baby you can reach what you need without fuss.