Fire up the smoker and get ready for BBQ greatness! This rub is pure pitmaster magic — a perfect balance of smoky paprika, sweet molasses-rich sugars, bold spices, and a whisper of chipotle heat. A touch of coffee deepens the flavour, creating a rich, dark crust that’s irresistible on ribs, brisket, jackfruit, or corn. Sprinkle it on, let it work its magic, and taste BBQ that’s truly next level. Sweet. Smoky. Unforgettable. How to Use It: * Rub generously on ribs, brisket, pork shoulder, jackfruit, or corn. * Let rest 30 mins to overnight for best flavour. * For bark-building: * Lightly oil meat * Apply rub generously * Smoke low and slow → Also incredible dusted on popcorn, roasted nuts, or sweet potato wedges.