Elite 'cue MUST have mouthwatering bark that enhances--without overpowering--those natural meaty flavors. Non-negotiable. On that note, GOLD BARK was born for cooks of all levels looking to prepare pork & chicken like a pro's pro. BBQ rubs are a dime a dozen, so we've crafted a unique blend that's as special as it is versatile. Notes of Carolina 'cue, but with an aromatic savory-sweet twist not typically found in the rub world. GOLD BARK takes pride in being deliciously different. You don't go for gold by being like the rest. We've created a flavor profile that's as fitting for barkin' ribs, pulled pork, chops, loin, ham or bacon as it is kissing chicken breasts, smoked thighs or any imaginable whole fowl preparation.