All our Soufflé garments are knitted with Lambswool on the machine's back bed to up not just the softness but the strength as well. Soufflé - Piccadilly - Rustic * Designed by us in the UK * Made by us in the UK * Linked by hand Piccadilly Circus Piccadilly is a historic and vibrant street in London’s West End, stretching from Piccadilly Circus to Hyde Park Corner. It’s known for its luxury shopping, cultural landmarks, and iconic institutions. Highlights include The Ritz London, a world-renowned luxury hotel, and Fortnum & Mason, a prestigious department store famous for its fine foods and teas. The Royal Academy of Arts, which hosts major exhibitions, and St.