Did you know traditional bath towels can cause severe hair damage? Dehydration & friction causes frizz & breakage and that's before you even start with your heated appliances! Rather than rubbing which can cause friction & breakage, simply wrap, twist & secure while the magic happens. Silk has you covered with the Luxe Microfibre Hair Towel Wrap. Treat your hair with the innovative technology behind this holy grail hair hack. Delicate microfibres soaked in the hydrating benefits of Cold Pressed Certified Organic Argan Oil ensures your hair is nourished from the inside out. Speed up your dry time with the soft & super absorbant microfibre material. Lay back & relax while millions of tiny hair-like fibres work together to create a suction which drastically reduces your dry time. Reduce hair damage. Less friction = less damage = decreasing hair frizz & flyaways.