MOISTURIZE & EXFOLIATE RESIDUE & BUILD-UP  A hair cleansing breakthrough formulated for locs, natural hair and all hair types and colors. Mild enough to be used as often as you'd use any other shampoo. Gentle enough for color-treated hair. Rids hair of build-up and dirt. With clarifying ACV, this vegan shampoo banishes dirt and oil while maintaining softness, so you can feel confident that your hair is looking and feeling its best. Rediscover the health, vitality, and shine of your hair today! BENEFITS: Rice Water: Hydrates and strengthens hair and removes loose dandruff and flakes. Apple Cider Vinegar: Effectively removes build-up from the scalp and excessive oil. Aloe Vera: Soothes scalp while moisturizing, softening, and strengthening hair. PROUD TO BE: Silicone-Free Alcohol-Free Paraben-Free Sulfate-Free Vegan-Friendly