Vitamin A is normally highly sensitive to air, and is easily oxidised and degraded. Anumi overcomes these challenges by delivering stabilised pure Retinol in a microencapsulation. The encapsulated Retinol allows fresh and potent Retinol to be delivered only upon application, enhancing dermal penetration and stability. In a third party clinical study on 20 female subjects applied with eqv. 0.09% free Retinol, after 4 weeks of using this Encapsulated Retinol, subjects saw an average 55.2% increase in skin firmness and average improvement of 11.2% in the appearance of facial lines and wrinkles. Anumi Vitamin AB Complex renews and revitalises your skin by combining potent actives Vitamin A, B3 & B5 which work well together. Upon application, this serum will firstly create a protection shield on top of the skin which protect skin from UV damage.