Lillian Ruffs Brightening Shampoo for Dogs and Cats can be used as a facial cleanser, full-body shampoo, and brightening shampoo. Our specially designed aloe & coconut-infused formula safely and gently removes stain-causing particles from the fur around your dog's eyes while restoring even the whitest coat colors. Crafted with natural essential oils, our Brightening Shampoo will safely eliminate yellowing, stains & dingy fur to bring out your pet’s natural bright coat. * Cleanses and moisturizes coat while reducing odors trapped in heavy beards, eye area pockets or natural skin wrinkles * Cleans deeply and brightens white or lighter colored fur leaving it brighter and whiter * Tearless formula safely and effectively removes tear stains * Highest quality ingredients