Meet the buzzy new skincare superstar… Bakuchiol, the new retinol. Pronounced “buh-koo-chee-all”, it is a plant-based retinol alternative that gives you all the best bits of retinol (think smooth, glowing skin) without the harsh side effective (like dryness and irritation). Containing 1% bakuchiol, an optimal ratio for effectiveness, shown to reduce the appearance of fine lines & wrinkles, help restore firmness, refine skin texture & even out tone. Why you'll love it: ✨ Skin smoothing & brightening ✨ Non-irritating & suitable for sensitive skin ✨ Plant-based, cruelty-free, 100% vegan, paraben free, sulphate free, pregnancy safe How to use: Massage 5 drops of Bakuchiol Oil into clean skin.